Distrelec
B2B Website improvements
Distrelec wanted to add new features to their website, allowing customers to create orders quicker and find the most appropriate products.
Overview
New features to help the customer to self-serve.
Distrelec knew they needed to change key functionality so their customers could self-serve. However, they didn’t know what features and improvements would significantly impact their experiences.
Information Architecture and Signposting
The biggest problem we encountered while researching was that the original application lacked signposting. A user would log into their customer portal and be left to figure out what actions they should take without indicating what was expected of them.
Starting with a strategy for a better experience.
Armed with analytical data and user feedback, we could start with the strategy and design for multiple improvements across the website.
After speaking to current users, the search was a significant improvement area for the website. We could see that many points around the search capabilities needed to be improved.
The Results
A better experience for users across many parts of the website.
By the end of the engagement, many improvements were made to the website around the search, results and product details pages.
Each change was carefully tested as prototypes with actual customers before being slowly rolled out to customers across the many regions.
32%
increase in agreements
